A new Washington DC hotel features pink pool tables, an Empowermint cocktail and Ruth Bader Ginsburg depicted in organic tampons. Its timing could not be worse
All women ever wanted was equal rights and bodily autonomy. Instead we got candles that smell like Gwyneth Paltrow’s vagina. We got pink “pussy hats” and £580 Christian Dior T-shirts with “We should all be feminists” written on them. We got 15,389 articles about manspreading. We got #Girlbosses. We got Ms Monopoly, a board game in which women make more than men. And now corporate feminism has leaned into the hospitality industry and bequeathed us the empowerment hotel.
Last week, easily missed among the innumerable other horrors coming out of Washington DC, saw the opening of Hotel Zena. Located near the White House, the venue describes itself as “a groundbreaking hotel dedicated to female empowerment”. The whole thing feels like it was conjured up by Ivanka Trump in a fever dream – although the patron saint of fluffy feminism, I should clarify, has nothing to do with this particular endeavour. Hotel highlights include pink pool tables, a $16 cocktail called the Empowermint and 60 pieces of art, that, as the press release boasts, were created by “feminists of both genders”. The pièce de résistance is a mural of late US supreme court justice Ruth Bader Ginsburg made of 20,000 hand-painted organic tampons.